Many in the West feel guilty about the war in Ukraine. They think it’s their fault. Well, not literally ‘their’, but the fault of their governments. They believe Russia is merely reacting to American expansive hegemony. Their view is reinforced by the American Realist thinkers, most notably Henry Kissinger and John Mearsheimer. Besides, there were some rumours of fascists in the Ukrainian government. And nobody likes fascists, right? I mean fascists in Ukraine. Fascists in many other countries, including Russia, the UK and other Western European countries are fine. And what is with this Ukrainian state anyway, I mean is that even a real state? There is Russian minority there, so there must be two sides to this story, right? That’s what we value about British public debate – there are two sides to every story.
Now, seriously. A Yale University historian Timothy Snyder sheds some light on the key reasons why Russian propaganda has been so effective in pushing its own narrative about the war it wages against the Ukrainian state.
“There are a lot of things that play here. The first is that everybody was surprised. People were surprised by Crimea and it was a shock to think that the whole European order could be destroyed – which is, in fact, what happened. One European state invading another European state was not something which was expected. Because it was surprising, people were legitimately confused for a while.
The second reason Russian propaganda worked very well is that Russian propaganda is not so much about convincing you of its truth, it’s about preventing you from acting quickly. The idea that what happened in Crimea was some kind of civil conflict or that those soldiers were not Russian soldiers – those were obvious lies. But while people in the West were processing them, the invasion and annexation were completed. And then once it was completed, people felt a little stupid how they have been fooled and then they didn’t really want to return to the whole issue.
The third reason why Russian propaganda works is that it is addressed directly to very sensitive points. The Russians understand us, I think, much better than we understand them. And that’s because they’re so much like us, like the Americans. They understand that we are vulnerable to certain things. One of the things that we are particularly vulnerable to is the idea that this is somehow all our fault. So the Russians will hit over and over again the idea that the Americans are responsible.
And this is confusing for the Americans, but for the Europeans it’s divisive, because many European will think: “Ok. Well, America is responsible. We don’t have to do anything. Maybe we should blame the Americans for the whole thing.”
The fourth reason why Russian propaganda tends to work is the way western journalism works. Western journalists generally think there are two sides to every story. If the Ukrainians are very bad in getting their side across, which they generally are, unfortunately, and the Russians are extremely good at their version, then the Russian version wins even if it’s much further away from reality. And so western journalists sometimes don’t realize how much they are being used.
And the final reason, although this is much weaker now that people went to Kiev, is that people were reporting on the events from Moscow or from far away. In general, journalists and anyone who goes to Kiev or Ukraine in general report extremely well. So really just going there is often enough.”
Full interview available here.